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32 BOSS

s p r i n g 2014

DIXON SPOTLIGHT

BY DAVID HOLZEL

> Last August, Dixon marketing

specialist Tony Haston pulled up at

a renery in Wynnewood, Oklahoma,

in Dixon’s new Solutions on Site Van,

and began a whole new way of doing

business with the energy industry.

Haston was one of the rst to use

the van, which he describes as “an

enlarged cargo van with a big enough

box in back that you can stand up in it.”

At the renery in Wynnewood,

Haston’s contact came out to see the

van. “We opened it up and started

showing him our new products,” he

says. Before long, the van, with its

Dixon logo, began to attract further

attention, and Haston was able to set up

a training session on the spot.

It was a successful rst run for the

Solutions on Site Van, which signals

Dixon’s goal to bring a new level of

innovation to end users, according to

Scott Jones, vice president of sales

and marketing.

“We have traditionally been a

distribution-oriented manufacturing

company,” Jones says. “We made

products and sold them to distributing

companies, which sold the nished

product to a renery or a paper mill

or a steel mill. We really le it up to

our distributors to promote our brand

to end users.”

Dixon wants to drive the Solutions

on Site Van directly to end users in

order to create engineering solutions to

Solutions on Site Van Drives Dixon

Innovation to End Users

“ The Solutions on Site Van completes the circle of

ﬁnding a ﬁeld application challenge, coming up

with an innovative solution to address that issue,

producing a prototype for ﬁeld trials and getting

approval from the user,” says Haston.

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Page 1 - Innovation to End Users

32 BOSS 4 s p r i n g 2014DIXON SPOTLIGHT/BY DAVID HOLZEL> Last August, Dixon marketing specialist Tony Haston pulled up at a renery in Wynnew

Page 2 - Rail Car Unloading Assemblies

s p r i n g 2014 4 BOSS 33w w w .d i x o n v a lv e . c o m®dixonvalve.comcustomer service: 877.963.4966Call or click to learn more!Dixon800 High S

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